X marks the spot for what is one of the world’s most famous locations. This strong, graphic style makes full use of the iconic area, utilising the Oxford Circus ‘X’ shaped crossing. This branding works powerfully with campaign messaging that plays with the address. With it’s dynamic blues, it gives a corporate feel but with a fun edge.
We designed three different graphical routes, based around the brief from the agents, and this was the chosen design. 1 Great Portland Street previously housed the flagship Topshop store and Arcadia group offices, and we were tasked with creating the marketing campaign to promote the available space, specifically the buildings position right on Oxford Circus.
Post completion will require a new dedicated website / marketing microsite with links to floor plans, fit-out plans, plus a social media campaign.