New branding identity for a probate advisory company based in London. The name was already in place, but as a new company they wanted a logo and brand that was approachable and clear, in quite a complex and enigmatic industry. The aim was to show they are professional yet friendly.
The client wanted a logo that was modern, friendly and clear, and wanted to shake off the stuffy image that most probate companies have. Having an uncomplicated and coherent logo would then translate across to their services being the same.
The logo denotes starting a conversation about the complex world of tax, wills and probate and finding the best advice at Probate Advisory. Combining a speech bubble and a house into one symbol created the final logo.
The new logo and mark will be used across all the marketing collateral and in-house stationery.
The next step is to design and build a new custom website based around the new branding.